Babydoll the Brand is my COVID baby. All I did in 2020 was start a bunch of creative projects without finishing them. I finally wanted to successfully do all the cool things that my brain was already thinking of on its own. I would often find myself experiencing burn out fairly quickly and later found out that this was routed in anxiety. I liked planning out my ideas, but when it came time to actually do it, I would get scared. I naturally reverted back to mindlessly creating collages and mood boards (like I did for hours on Tumblr in high school) on ideas I never expected to even execute. My collage practice turned into logo designing. My logo designing turned into creating my own logo with a lip gloss business to match.

I hope that simply sharing my journey as a creative will inspire others to just DO THE THING. I hope that when someone is second-guessing their talents or ideas, they come here for creative transparency. I hope that someone who feels like they’re not creative at all will come here to get the ball rolling. The version of me today would not have had the chance to evolve if me from the past didn’t at least start. So no matter whatever stage you're at, TAKE WHAT YOU NEED